About Us
The Team at Daffnee Cohen brainstorms, creates, and executes meaningful and impactful digital marketing strategies for clients in the Functional and Integrative Healthcare space.
Daffnee Cohen, CEO
Meet Daffnee Cohen
Visionary. Thought Leader + Partner. Strategic Force.
Daffnee Cohen is the powerhouse behind some of the most compelling digital marketing and brand strategy work in the wellness, lifestyle, and personal growth industries. As the founder of a results-driven marketing agency and host of the podcast Better with Daffnee & Torri, she brings a rare mix of clarity, creativity, and conviction to everything she touches.
With over a decade of experience helping brands scale from idea to impact, Daffnee doesn’t just advise—she integrates. Her clients consider her a right hand, a sounding board, and the steady force that keeps their message sharp, their momentum strong, and their business growing. She thrives in the big-picture thinking, guiding entrepreneurs, thought leaders, and clinicians to show up consistently, speak with authority, and scale with purpose.
Daffnee’s work has been featured on MindBodyGreen, The Huffington Post, and The Orlando Sentinel. But it’s her behind-the-scenes magic—turning vision into voice, and strategy into success—that keeps clients with her for years.
When she’s not crafting marketing plans or coaching leaders, you’ll find her reading voraciously, teaching Zumba, coaching lacrosse, CrossFitting, and chasing waves (and toddlers) with her husband, three kids, and rescue pup.
If you’re ready to invest in the kind of partnership that changes everything—you just found your person.
The Marketing Team
Nicole Petersen
Director of Operations
Nicole is excited to be part of the Daffnee Cohen Marketing Team! She has a background in media, marketing and business operations. She is passionate about project management, improving business operations and working with small businesses.
Outside of work, Nicole loves to stay active by going skiing, hiking and overall being outdoors. She also enjoys cooking and baking, reading and traveling. She recently visited Thailand and can’t wait for her next international trip!
Megan Welsh
Director of Marketing
With over 10 years of experience in operations and marketing, Megan has worked with all kinds of businesses, including corporations, agencies, startups, and small businesses. While she has a degree in business, she credits her hands-on experience for shaping her skills and expertise. Megan loves helping business owners take back their time by creating systems and strategies that actually work. She’s all about efficiency, tools, and automation, but she makes sure the process is always fun and approachable.
When she’s not busy building workflows, you can usually find her hanging out with her two cats, Olive and Clementine, enjoying a glass of wine with her boyfriend, or soaking up the sun near any body of water (she’s a total mermaid at heart).
Sarah Welsh
Content Supervisor
Sarah brings a strong background in content creation and strategy to the team. With experience in social media, writing, and travel content, she excels at crafting engaging narratives that resonate with audiences.
A Canadian with a love for backpacking, she’s travelled extensively with her boyfriend and has called many parts of the globe home in recent years. She’s always got to have music on, and when she’s not working, you’ll find her paddle boarding, reading, or taking pictures of her cat (even when he’s camera shy).
Kyle Leahy
Account Lead
Kyle Leahy is a longstanding account lead and integral team member on the Daffnee Cohen Marketing Team for ten impactful years now. While her skillset is far reaching, her specialties include social media creative, graphic design, client communications, and editorial planning.
Kyle lives in Orlando, FL, with her husband, Chris, their daughter, Elle, and their adorable pug, Roger. When she’s not exploring the magic of Walt Disney World, Kyle enjoys reading, staying active, and keeping up with all things Bravo TV. Originally from the Jersey Shore, Kyle is a proud alumna of Monmouth University. She went on to earn her Master of Arts from the University of Massachusetts in 2012 before making the move to Florida.
Hussein Hussein
Account Lead
Hussein Hussein has been on the Daffnee Cohen team for eight years and has made every single day an impactful one. Hussein specializes in creating and executing the big picture plan, as well as overseeing the smaller moving parts and details. His tact and responsiveness never go unnoticed by our client base. Guided by Daffnee’s expertise, Hussein has learned the ins and outs of curating a marketing plan best suited to each and every client.
Hussein enjoys practicing yoga and, by Daffnee’s influence, has become obsessed with Crossfit – but still not as much as Daffnee.
Hussein was born and raised in Florida and is an alumni from Stetson University. He has been living in Argentina for the past nine years and is currently studying medicine in la Universidad de Buenos Aires. Hussein taught English to various businesses and created video descriptions for documentaries for the visually impaired before joining the world of online marketing with Daffnee and her team.
Lucas Contartese
Account Lead and Marketing Tech/E-Commerce Specialist
Lucas Contartese is a key member of the Daffnee Cohen Marketing team. He specializes in many aspects of the firm, but truly shines in his ability to create, manage & optimize ad campaigns, while translating client wishes from meeting into reality. He has over 8 years of experience with digital marketing and has worked in several e-commerce companies, as well as Marketing agencies before joining Daffnee’s team.
Lucas was born and raised in Buenos Aires, Argentina before moving to South Florida at the age of 7. He graduated from Florida International University with a Bachelor’s degree in Marketing, with certificates in Digital Marketing & Social Media Analytics.
In his off time, you can find Lucas’s spending time with his beautiful daughters, who are 5 and 3 years old. He enjoys watching soccer, football or any other sport. He also enjoys spending time with friends, family and traveling.
Samantha Stevens
Content Manager
Samantha brings a layered and diverse background to the Daffnee Cohen Marketing team. From the Philadelphia area, she has a background in graphic design, social media management, and email management. She is passionate about bringing creative and strategic ideas to her clients.
Outside of work you can catch her reading a book, binge watching her favorite shows, or hanging out with her dogs in her backyard.
Ainee Hamza
Virtual Assistant
Ainee is our go to person for our ops, keeping everything from Google Business profiles to shorts schedules running like clockwork. Whether it’s posting, tracking analytics, organizing search tasks, or jumping into any admin needs, she’s got it handled — with precision and heart.
With a Master of Science, majors in Human Resources (with distinction!) and years of experience managing admin ops across multiple industries, Ainee brings a calm, steady presence to the team. She’s especially skilled at building systems, keeping things organized, and has sharp expertise in tools like calendar and Zoom management — even if she’s not using them here.
When she’s not juggling tasks like a pro, Ainee is likely perfecting her next batch of handmade press-on nails, whipping up organic products, or creating intricate henna designs. She’s a proud cat mom (hi, Tom!) and finds joy in the quiet company of her two sons and husband — her world. A self-proclaimed introvert and perfectionist, Ainee brings her A-game to everything she does.
Niall Roche
SEO Specialist
Niall is an SEO specialist with more than 20 years of experience. He side hustled SEO while working as an IT and communications trainer in Ireland, the UK, Canada and India, before going full-time with his SEO career in 2016. He’s worked for several of the largest SEO agencies in Ireland and some of the biggest names in affiliate marketing. Niall lives in southern Ireland with his girlfriend and their two rescue dogs, and is an aspiring author with several terrible novels to his name but hopes that there’s a best seller still alive inside him.
Mykayla Capeles
Content Manager
Mykayla brings a blend of creative storytelling and strategic thinking to the Daffnee Cohen team. With a background in public relations, event management, and digital marketing, she helps brands craft content that feels authentic, engaging, and visually unforgettable.
Before joining the team, Mykayla worked with hospitality, lifestyle, and culinary brands across the Carolinas, capturing content for award-winning chefs and helping clients connect with their audiences through thoughtful storytelling, strong visuals, and consistent brand voice.
Based in Raleigh, North Carolina, when she’s not bringing brands to life online, you’ll find her exploring a new city, baking brown butter cookies, or planning her next adventure (30 countries and counting!).
Tessa Duke
Account Lead
Tessa is thrilled to be joining the Daffnee Cohen team! Originally an East Coaster, she is now based in Los Angeles. Tessa has an extensive background as a client account lead, administrative assistant, and copywriter. She’s excited to be working in the health and wellness space. When Tessa’s not hard at work, you can find her at a movie theater, thrift shopping or enjoying a (large) iced coffee.
Natasha Weiss
Account Lead
Natasha has a diverse experience in marketing, from copywriting to course creation to project management. She loves supporting health and wellness brands so their businesses can grow and flourish while serving the communities that need their services. Her curiosity about the world and general zest for life are what drive her both in and outside her career.
Originally from Northern California, Natasha has traveled all over the world and currently lives in Sayulita, Mexico. A collector of adult hobbies, she loves exploring new art mediums, getting humbled by trying a new sport, or getting swept up in a fantasy novel!
Michelle Han
Senior Graphic Designer & Content Manager
Michelle brings a unique set of skills to the team with over 8 years of experience working as a designer and creative producer as well as a background as a therapist. She’s helped brands develop visual elements that deeply resonate with their audiences. She puts her layered experiences, including her elevated design skills and natural intuition, to create projects that truly embody the brands and clients she works with.
She is currently based in Los Angeles and outside of work you’ll find her chillin with her cat Leo, jamming on her bass guitar, or journaling at her local coffee shop.
Sara Goossens
Content Manager
Sara brings 7 years of experience in marketing, social media, and content strategy to our agency. She’s particularly drawn to work that amplifies thoughtful, evidence-based ideas on social media, helping meaningful information reach people where they already spend their time, and making useful information easier to find, understand, and trust.
Originally from Belgium, Sara has been living and working remotely all over the world for the past five years. She’s an expert at juggling time zones, cultures, and languages, speaking no less than six!
Outside of work, Sara spends her time practicing yoga, chasing sunshine, and living lightly after years of living out of a suitcase. She’s deeply interested in health and functional medicine, and unwinds with fantasy romance novels and a good matcha in an aesthetic café.
Andrea Leon
Content Manager
Andrea Leon joins the Daffnee Cohen Marketing team as Content Manager, bringing over five years of experience in branding, visual strategy, and social media direction. With a background in building cohesive brand identities and elevated digital experiences, Andrea specializes in content planning, creative direction, and crafting intentional online presence for growing brands.
Born and raised in Venezuela and currently based in Madrid, she is passionate about blending strategy with aesthetics — ensuring every piece of content feels purposeful, refined, and aligned with long-term growth.
Bojana Srdanović
Podcast Pitch Manager
Bojana brings a strong background in podcast pitching and relationship management to the Daffnee Cohen Marketing team. She focuses on identifying the right podcast opportunities, crafting thoughtful pitches, and building trusted relationships with hosts to secure placements that are relevant, aligned, and impactful.
Working across time zones and cultures, Bojana focuses on connecting guests and podcasts whose stories align, even when they come from different parts of the world.
Outside of work, Bojana enjoys the ritual of making espresso, summer by the sea, and draws inspiration from Italy and stand-up comedy.
Diamond Ward
Account Lead
Diamond brings a results driven marketing approach and operational precision to her work, thriving at the intersection of creativity and organization. A frequent collaborator with marketing professionals, from content writers and social media managers to web designers and visionary founders, she has experience spanning project management, client success, and business operations.
Diamond especially enjoys working with mission driven individuals and teams, helping translate bold visions and meaningful intentions into sustainable, well run campaigns.
Based in Brooklyn, New York, she spends her time outside of work getting lost in a good book or experimenting in the kitchen. Whether she is diving into the latest romance novel or perfecting her brown butter chocolate chip cookie recipe, her curiosity and love of craft carry through everything she does.
Jessica Watson
Content Manager
Jessica is proud to be a member of the Daffnee Cohen Marketing team as a Content Manager. With a Bachelor of Fine Arts in New Media and years of freelance experience across a variety of industries, she brings a thoughtful, human-centered approach to digital marketing and content creation, with a particular love for design and visual storytelling. She wakes up every morning inspired to make the internet a more beautiful and useful place.
Outside of work, Jess can be found in Toronto listening to an audiobook for her next book club pick or trying to beat her 2025 record of 60 books read, watching a documentary on her latest niche interest, in the dance studio where she began her dance journey as an adult, or planning her next travel adventure.
Cassandra Di Iorio
Content Manager
Cassandra believes great storytelling matters just as much as strong strategy. With a background in copywriting, email marketing, and social media, she creates content that feels cohesive, engaging, and true to each client, helping them connect with the right audience.
Born and raised in Toronto, Cassandra has traveled to destinations including Italy, Peru, and the Philippines, experiences that have deepened her appreciation for art, culture, and connection. Outside of work, she enjoys reading, journaling, going to the gym, walking her dog, keeping up her Duolingo streak, spending time with friends and family, and binge-watching reality TV.
Gabrielle Davis
Client Onboarding Manager
Gabrielle “Gabbie” brings a background in operations and client experience. She’s known for bringing structure to fast-paced environments, keeping teams aligned, and ensuring clients feel supported from day one.
She leads with a solutions-oriented mindset, emphasizing ownership, transparency, and proactive communication to keep things moving and expectations clear.
She is a southern gal based in Louisiana, a wife and momma of 5, an early morning crossfitter, and enjoys the occasional margarita. She loves the sunshine and watching her kids play sports.
Susana Fong
Account Lead
Susana Fong has over 10 years of experience in digital marketing and client account management, supporting both agency teams and enterprise-level clients. She focuses on clear client communication, thoughtful strategy development, and translating performance data into practical, actionable insights.
Based in El Paso, Texas, she’s a mom of twin boys and enjoys staying active, traveling, and spending time with family and friends. She also looks forward to her monthly book club with friends as a way to slow down and connect.