Services

Daffnee Cohen Services:

Digital Marketing Consulting

If you’re looking to increase your digital footprint, establish a meaningful list of relevant fans and followers sell more product or just get your brand out there more, Daffnee offers coaching and consulting services that will guide your platform to exactly where you wish. Whether you have your own marketing employee or want to manage it yourself, Daffnee can provide the guidance that ensures you are moving in the best possible direction at the best possible speed.

This includes but is not limited to:

  • Overall audit and analysis of current efforts
  • Analytics reviews
  • Tool upgrades and recommendations
  • How-To’s A-Z – Scheduling, editorial calendars, social media and more
  • Content creation – the best use of your time
  • Tracking your progress
  • Staying organized – How to manage your platform without quitting your job
  • PR and engagement – Getting other platforms and brands to work with you

Daffnee has consulted with businesses of all sizes and in many different industries. She has worked one-on-one with CEO’s and Founders, and also trained employees, interns and more.

For more information, email [email protected]

Social Media Marketing

Social media is a non-negotiable must have for business owners of all industries.

With a multitude of purposes and benefits, your social media presence can help drive you to the business that you’ve dreamed of.

Social media presence allows you to:

  • Engage with your current and potential patients and customers
  • Listen to feedback that can help better your business
  • Paint yourself as an expert in your space
  • Share your why and your vision with people who need to see it most
  • Gain exposure through avenues not available outside of social media platforms
  • Drive traffic to your website and to your resources

Newsletter Marketing

Newsletter marketing is one of the most powerful tools in your arsenal. Together, we can not only leverage your existing list, but also implement strategies to help grow your list organically.

If you aren’t sending out a newsletter monthly (at least) you are missing an incredible opportunity. Your newsletter is your opportunity to stay in front of your audience at your discretion, vs. waiting for them to find something of yours on their own online.

Content Creation

Content is king of the internet!

As a team, we can create an editorial calendar filled with exciting and interesting topics relevant to you and your audience. If you’re not creating content twice a month (at the very minimum) you are not giving your readers a chance to really subscribe and trust you as an expert in your field.

Our team will work diligently to create a content plan that truly works for you, brainstorming and planning for content of different varieties and meaningful topics.

Comment Moderation

Comment moderation is crucial to any social media profile and website. Not replying and acknowledging your comments shows your users you are not listening. Social media is all about listening to the consumer and starting a meaningful conversation.

If you have comments built up on your site needing approval or unanswered comments on your social media profiles, your platforms are not being leveraged 100%. Together, we can come up with a strategy that takes care of your moderation needs.

Website Management

Need help adding content, updating events and making sure your website is fully functional? Daffnee and team can address these needs.

Google Business Listing Management

Many businesses do not take advantage of the resources available to Google Business Listing owners.

Our team can help build a strategy that brings your expertise and content to the forefront of your listing, allowing those searching for you to learn more about you and your services. A well thought out strategy here also helps drive positive SEO results.

Our strategies include hand crafted posts, images, videos, and more.

Copywriting

Daffnee Cohen offers a variety of writing services.

Sending quality emails that truly speak to your audiences is crucial in connecting with your followers and patients, as well as establishing who you are as an expert, and reaffirming why your base of contacts should continue to trust in you.

Finding someone who can truly identify with your voice, message, and brand, while really sharing what needs to be said is not always easy.

Daffnee Cohen has years of experience in writing emails of all backgrounds and voices for dozens of efforts, appearances, sales, and services. She has also written for sites like The Huffington Post and MindBodyGreen.

If you’re looking for quality writing that truly matches your voice and vision for any of the following areas/projects, please contact us today for a quote.

  • Copy for any of the following:
    • Regular weekly content focused communications
    • Patient communications
    • Product sales and promotional emails
    • Event and appearance promotional emails
    • Autoresponder and nurture series campaigns post optin, webinar, contact form, or other
    • Website copy

**Our writing services stick to the parameters above. We are not article/blog writers but do have great referrals for that work.

PR Services

Your Value Increased, Your Platform Emphasized

Public relations is an integral part of any digital brand. A well-rounded and effective digital marketing strategy has many legs. Incorporating PR into your strategy can help really drive that well-rounded approach home.

A Stand Out Approach to Public Relations

Are many of your colleagues in your space taking advantage of local and national press appearances, interviews, and mentions? Getting the word out about your content, practice, offerings, and services shouldn’t end with your website or social media. We can help you create and leverage a PR plan to take your efforts even further.

PR is Addressing Your Problems

Feeling a little stuck with current marketing and want to incorporate new techniques to complement your existing efforts? PR is a great option for your business. We’ll leverage your current marketing strategies and utilize new methods to increase recognition and trust, like:

  • Crafting custom press releases
  • Sharing press releases via the wire and local news outlets
  • Utilizing multimedia to spread awareness and news
  • Constructing and implementing strategic plans to:
    • Grow partnerships
    • Spread relevant information
    • Increase business

What to Expect

If you’re interested in seeing how PR can work for you, we’ll hop on a brief call to discuss what you’re already doing, and how you can level up even further with new tactics.

Contact Daffnee Cohen

Interested in working together? Set up a meeting so we can discuss your needs and determine if this partnership can benefit your business.