Full Service Marketing

Increase your digital footprint, establish a meaningful list of relevant patients/clients, and get your brand out into the world in an authentic and sustainable way.

Social Media Marketing

Social media is a non-negotiable must have for business owners of all industries. With a multitude of purposes and benefits, your social media presence can help drive you to the business that you’ve dreamed of.

Social media presence allows you to:

  • Engage with your current and potential patients and customers
  • Listen to feedback that can help better your business
  • Paint yourself as an expert in your space
  • Share your why and your vision with people who need to see it most
  • Gain exposure through avenues not available outside of social media platforms
  • Drive traffic to your website and to your resources
Social media marketing

Newsletter Marketing

Newsletter marketing is one of the most powerful tools in your arsenal. Together, we can not only leverage your existing list, but also implement strategies to help grow your list organically.

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If you aren’t sending out a newsletter monthly (at least) you are missing an incredible opportunity. Your newsletter is your opportunity to stay in front of your audience at your discretion, vs. waiting for them to find something of yours on their own online.

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Content Strategy

Content is king of the internet!

As a team, we can create an editorial calendar filled with exciting and interesting topics relevant to you and your audience. If you’re not creating content twice a month (at the very minimum) you are not giving your readers a chance to really subscribe and trust you as an expert in your field.

Our team will work diligently to create a content plan that truly works for you, brainstorming and planning for content of different varieties and meaningful topics.

Reels Strategies

We’ve seen a plethora of social media profiles and features come and go over the years (Vine anyone?). Some stick, some don’t. Some impact your strategy, some won’t. 

Instagram Reels are here to stay and YES, they matter. Regardless of your business type, reels can help elevate your reach, your message, your brand, and your voice.

Will Reels make or break your business as a functional or integrative practitioner? No.

Hint: anyone who tells you otherwise does not have a comprehensive understanding of a full digital marketing strategy.

But just like each piece of a puzzle, Reels are absolutely another important piece of how you can package your unique perspective and knowledge into digestible and relatable information designed to build more trust with your audiences and potentially turn those people into clients or patients.

Here at DMC Marketing, our reel strategy integrates seamlessly into our overarching plan of creating unique and valuable information for your website, newsletter and social. Reels are part of a bigger plan.

Our strategy weaves directly into your current marketing strategy incorporating your brand, voice, message, and education directly into how you present to your audiences. Through a variety of different reel types, we can bring value, comic relief, and engagement to your followers.

As experts in the functional and integrative space, we are here to guide you throughout a meaningful and impactful strategy that makes sense for your business, practice, and offerings. A reel strategy may look different for you vs a fashion influencer or chef.


Our team creates reels leveraging the green screen effect, highlighting you speaking, static/still reels, and highlighting questions/messages you receive. Reels do not put you in a box and there’s no limit around the creativity we can pursue. See below for examples of reel types our team can create.

No! Creating reels is not the same as video editing. The Instagram app allows for direct editing and addition of copy, audio, etc. If you wish to engage in a full video strategy, please let us know as we can source the proper editors required.

Everything matters, but there is no right and wrong when it comes to reels. Our goal is to create visually appealing video clips with powerful and easy to understand messages. We can use a wide variety of audio, or none at all.

Just like the other components of our strategy, we will work together to decide on the frequency and type of reels that will best suit your platform. Similarly to other social media efforts, the content and ideas for reels is generated from your existing content, videos, articles, and research and news. While there is always room for creative on-the-fly concepts and things that are trending, the fluidity of our strategy revolves around focusing on your primary pieces of content creation.

Our team is here to guide you in the best direction possible when it comes to creating incredible content (for all your content, not just reels!). You are not in this alone.

Just like any video strategy, you ARE needed. We cannot replicate your face and brain. While there are some reel options that don’t require you, the most successful strategy will have you front and center.

If creating video in the past has been an issue, know that your time here will also be needed. We CAN help you work through those barriers.

Once you send us your video, copy you wish to use, and any audio (if applicable), our team takes it from there. We will add all details and publish according to our calendar. Creating reels is not a back and forth that requires drafts and versions. All copy and information you wish to be included in your video should be communicated directly to our team.

We do NOT recommend replacing current posts with reels, at least not entirely. Reels will help drive reach and engagement but we need other post types in order to fully educate and drive value.

Reels require additional work, precision, and time, and are not replaceable with existing social media posts as one-for-one posts. We offer two different package types for reel inclusion. Please reach out to me at Daffnee@DaffneeCohen.com for more information.

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Our team can help build a strategy that brings your expertise and content to the forefront of your listing, allowing those searching for you to learn more about you and your services. A well thought out strategy here also helps drive positive SEO results. Our strategies include hand crafted posts, images, videos, and more.


Daffnee Cohen offers a variety of writing services. Sending quality emails that truly speak to your audiences is crucial in connecting with your followers and patients, as well as establishing who you are as an expert, and reaffirming why your base of contacts should continue to trust in you. Finding someone who can truly identify with your voice, message, and brand, while really sharing what needs to be said is not always easy.

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Daffnee Cohen has years of experience in writing emails of all backgrounds and voices for dozens of efforts, appearances, sales, and services. She has also written for sites like The Huffington Post and MindBodyGreen. If you’re looking for quality writing that truly matches your voice and vision for any of the following areas/projects, please contact us today for a quote.

Copy for any of the following: Regular weekly content focused communications, patient communications, product sales and promotional emails, event and appearance promotional emails, autoresponder and nurture series campaigns post optin, webinar, contact form, or other website copy

**Our writing services stick to the parameters above. We are not article/blog writers but do have great referrals for that work.

PR Services

Public relations is an integral part of any digital brand. A well-rounded and effective digital marketing strategy has many legs. Incorporating PR into your strategy can help really drive that well-rounded approach home. Are many of your colleagues in your space taking advantage of local and national press appearances, interviews, and mentions? Getting the word out about your content, practice, offerings, and services shouldn’t end with your website or social media. We can help you create and leverage a PR plan to take your efforts even further.

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Feeling a little stuck with current marketing and want to incorporate new techniques to complement your existing efforts? PR is a great option for your business. We’ll leverage your current marketing strategies and utilize new methods to increase recognition and trust, like:

Crafting custom press releases

Sharing press releases via the wire and local news outlets

Utilizing multimedia to spread awareness and news

Constructing and implementing strategic plans to: Grow partnerships, Spread relevant information and Increase business

What to Expect

If you’re interested in seeing how PR can work for you, we’ll hop on a brief call to discuss what you’re already doing, and how you can level up even further with new tactics.

Comment Moderation

Comment moderation is crucial to any social media profile and website. Not replying and acknowledging your comments shows your users you are not listening. Social media is all about listening to the consumer and starting a meaningful conversation.

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If you have comments built up on your site needing approval or unanswered comments on your social media profiles, your platforms are not being leveraged 100%. Together, we can come up with a strategy that takes care of your moderation needs.